While the rise of social media and Instagram has turned us into a selfie nation, there’s a definitive change taking place, as millennials flock to new apps that are all about creativity.
The photo editing app PicsArt just dropped the news that they reached 100 million users, mainly female millennials. Instead of using the app to simply retouch their selfies, PicsArt users dive deep into the app’s advanced photo editing tools. Hovhannes Avoyan created the app to help his daughter develop her creative skills – she is just one of millions of users. Those with the most followers are often known not just for their killer fashion sense or enviable wardrobe, but for their artistic skills and talent. They create unique edits, collages and stickers, and use every new tool to perfection. Could these creators be the next generation of influencers?
These users — or shall we call them artists? — engage through daily challenges where the community votes for their favorite submissions. Brands like Dior have already seen the unique power of an active audience with creative inclinations when they created a Dior-branded sticker pack for the community to use in their photo editing. Jared Leto’s band “Thirty Seconds To Mars” was another successful partnership, where fans remixed photos of the band. And models like Izabel Goulart, Doutzen Kroes and photographer Mario Testino have all shared PicsArt remixes on their Instagram profiles.
Besides the trends for stickers and remixes, a big part of the community is creating fanart in and offline. The drawings and paintings show that fans nowadays don’t just consume, but are artists themselves.
PicsArt CEO in a safe space, and he recently chose Natalia vodianova — supermodel, entrepreneur and philanthropist — as Head of Aspiration. She believes in “doing good through creativity,” so it sounds like the perfect partnership. With the younger generation elevating their selfies to the level of art… we wonder what will come next?
There is hope that the new generation doesn’t turn into narcissists but into artists.